Last updated: January 6, 2026

IronFlex Fitness, LLC (“IronFlex,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you:

- Visit our website at https://www.ironflexfitness.com (the “Site”)

- Use the IFX Fit App and related online portals

- Join IFX Training Club

- Purchase or interact with IFX Essentials (apparel, supplements, and lifestyle products)

- Communicate with us by email, forms, or social media

By using our Site, app, services, or providing your information, you agree to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Site, app, or services.

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1. INFORMATION WE COLLECT

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We may collect the following types of information:

1.1 Information You Provide Directly

We collect information you choose to provide, including:

- Contact information (name, email address, phone number)

- Account information (username, password, profile details)

- Coaching application and intake details (goals, training history, health and injury information you choose to share, schedule, preferences)

- Billing and payment information (processed by third-party payment processors; we do not store full credit card numbers)

- Shipping and order details for IFX Essentials (name, shipping address, contact info)

- Email marketing preferences and subscription status

- Messages and communications you send to us (email, app messaging, forms, social media DMs)

1.2 Information Collected Through the IFX Fit App & Online Portals

When you use the IFX Fit App or related portals, we may collect:

- Training data (workouts, sets, reps, weights, RPE, exercise selections)

- Activity data (steps, heart rate, or other metrics if you connect wearables like Fitbit)

- Nutrition logging data (foods logged, macros, calories, barcode scans)

- Progress data (bodyweight, measurements, photos, performance logs, check-in responses)

Some of this information may relate to your health, fitness, or body composition. You choose what to share. Do not share information you are not comfortable providing.

1.3 Information Collected Automatically

When you visit our Site or use our services, we may automatically collect:

- Device and browser information (IP address, browser type, operating system)

- Usage information (pages visited, links clicked, time spent, referring URLs)

- App usage data (features used, screens viewed, date and time of access)

We may use cookies, pixels, and similar tracking technologies to collect this information.

1.4 Information from Third Parties

We may receive information about you from:

- Payment processors (status of payments, subscription status)

- Email marketing platforms (open rates, click rates, subscription status)

- App/platform providers (e.g., the underlying software powering the IFX Fit App and coaching portals)

- Social media platforms when you interact with our accounts or ads

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2. HOW WE USE YOUR INFORMATION

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We use the information we collect for purposes including:

- Providing and managing coaching services, IFX Training Club, and the IFX Fit App

- Creating and delivering training programs, nutrition targets, and check-in systems

- Fulfilling orders and managing IFX Essentials purchases, shipping, and customer support

- Managing your account, subscriptions, and access to the app and online portals

- Communicating with you (onboarding, program updates, support, reminders)

- Sending you marketing communications, newsletters, and updates (where permitted by law and your preferences)

- Improving our Site, app, programs, and services

- Monitoring usage, performance, and security of our Site and app

- Complying with legal obligations and enforcing our Terms & Conditions

We may also use de-identified or aggregated information (that does not identify you personally) for analytics, research, or business purposes.

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3. LEGAL BASES (IF YOU ARE IN THE EEA/UK)

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If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), we process your personal information based on:

- Your consent (e.g., email marketing, certain health-related data you choose to share)

- Performance of a contract (e.g., providing coaching, app access, or program membership)

- Compliance with legal obligations

- Our legitimate interests (e.g., improving services, preventing misuse, securing our systems)

You may withdraw consent at any time where we rely on consent.

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4. HOW WE SHARE YOUR INFORMATION

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We do not sell your personal information.

We may share your information with:

- Service providers and vendors who help us run our business, including:

- Website and hosting providers

- App and coaching software providers

- Payment processors

- Email marketing platforms

- Analytics and advertising tools

- Shipping and logistics partners for physical product orders

- Professional advisors (lawyers, accountants, etc.) under confidentiality obligations

- Authorities or third parties when required by law, to protect our rights, or to respond to legal requests

If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

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5. COOKIES & TRACKING TECHNOLOGIES

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We may use cookies, pixels, and similar technologies to:

- Remember your preferences and settings

- Keep you logged in where applicable

- Analyze traffic and usage on our Site and app

- Support marketing and advertising efforts

You can adjust your browser settings to block or delete cookies, but some features of the Site may not function properly if you do.

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6. HOW WE PROTECT YOUR INFORMATION

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We use reasonable physical, technical, and administrative safeguards designed to protect your personal information. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

You are responsible for keeping your account credentials and devices secure.

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7. DATA RETENTION

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We retain your information for as long as necessary to:

- Provide services you’ve requested or subscribed to

- Fulfill legal, accounting, or reporting obligations

- Resolve disputes and enforce our agreements

We may retain some data in backup or archival systems for a reasonable period even after you close your account or end services.

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8. CHILDREN’S PRIVACY

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Our Site, app, and services are not intended for children under 18. We do not knowingly collect personal information from anyone under 18.

If you believe a child under 18 has provided us with personal information, please contact us at getstarted@ironflexfitness.com, and we will take appropriate steps to delete that information.

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9. YOUR RIGHTS & CHOICES

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Depending on your location, you may have certain rights regarding your personal information, such as:

- Accessing the personal information we hold about you

- Requesting corrections or updates

- Requesting deletion, subject to our legal and contractual obligations

- Objecting to or restricting certain types of processing

- Withdrawing consent for marketing communications

To exercise these rights, contact us at getstarted@ironflexfitness.com. We may need to verify your identity before responding.

You can also:

- Unsubscribe from marketing emails using the link at the bottom of any email

- Adjust settings in the IFX Fit App or related portals, where available

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10. INTERNATIONAL TRANSFERS

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We are based in the United States. If you use our Site, app, or services from outside the U.S., your information may be transferred to, stored in, or processed in the U.S. or other countries that may have different data protection laws than your country.

By using our services, you consent to these transfers where permitted by law.

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11. THIRD-PARTY LINKS & SERVICES

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Our Site, app, and communications may contain links to third-party websites, apps, or services (such as payment processors, social media platforms, or other tools). We are not responsible for the privacy practices of those third parties.

We encourage you to review the privacy policies of any third-party services you use.

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12. CHANGES TO THIS PRIVACY POLICY

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We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page.

If changes are material, we may provide additional notice (for example, via email or within the app).

Your continued use of our Site, app, or services after any changes become effective means you accept the updated Privacy Policy.

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13. CONTACT US

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If you have questions about this Privacy Policy or how we handle your information, please contact us at:

IronFlex Fitness, LLC

Email: getstarted@ironflexfitness.com

Website: https://www.ironflexfitness.com